SIDE DELIGHTS® BRINGS SHOPPERS INTO STORES WITH WINTER PROMOTIONS
Promotions Entice Shoppers with Savory Potato Side Dishes for the Holidays and Beyond
San Francisco, CA (November 16, 2016) – Fresh Solutions Network announces its new winter promotions that will inspire shoppers to purchase potato side dishes by providing them with innovate ideas on how to serve the popular American tradition during the holiday and winter season.
“Approximately 240 million pounds of potatoes are consumed during Christmas, with potatoes (mashed with gravy) being in the top 15 foods,”* said Kathleen Triou, President and CEO of Fresh Solutions Network. “Our winter promotions will continue the momentum through the holiday and the new year when shoppers are seeking easy preparation, warm comfort food, and a delicious potato side dish.”
The Side Delights® three-month winter promotion encourages shoppers to try new potato recipes (delivered by QR Code) with visually appetizing merchandisers and point-of-purchase signs that demonstrate the ease and appeal of convenient and tasty potato side dish recipes.
The December merchandisers and coordinating point-of-purchase signs focus on the gift of savory potatoes, with “Some Gifts Are On The Table, Not Under The Tree” promotion. The themed, in-store visuals celebrate good cheer and good food.
The “New Year = No More Boring Dinners” January promotion is designed to appeal to shoppers with New Year resolutions. Creative tips are provided on how to include potatoes in top resolutions to lose weight, get organized, and spend less/save more.
In the romantic month of February, the “Table for 2. Make It Together” promotion will encourage shoppers to prepare potato side dishes together on Valentine’s Day and beyond. The quick and easy “Goat Cheese and Chive Potato Stacker” recipe (delivered via QR Code) will create a reason to stay in for the evening, and leave time for enjoying it.
*PEW Research Center 2013